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A New App Turns Charging Your Phone Into Entertainment

Party transforms cell phone charging into an exhilarating experience with "Plug-In Championship," a charging-based iPhone and Android app promoting Toyota’s Prius PHV.

Charging a cell phone is hardly an exciting task, although the Tokyo- and New York-based creative collective Party aims to change that with "Plug-In Championship."

Billed as "the world’s first charging-based sports iPhone and Android app," "Plug-In Championship" transforms cell phone charging into game play while promoting Toyota’s Prius PHV plug-in hybrid. "Until now the action of plugging in the charger [of your phone] has only been carried out because you were in need, however, we redefined this action as an interaction for creating entertainment," says Party creative director Qanta Shimizu.

There isn’t much work involved in playing the game. Players need to simply download and launch the free app. They are greeted by a gauge that quickly moves up and down, and they must try to insert the plug into the phone just as the gauge reaches its highest point. Players are then rewarded with a burst of video. Party produced twenty videos for the app, and they range from "exhilarating to silly," according to Shimizu. While one clip shows a watermelon exploding in all of its pink glory, the cork pops off a bottle of Champagne in another. Other videos include a gushing geyser and a kid flying by on a water slide.

How many points a player earns depends on where the aforementioned gauge was when they plugged their charger into the phone. Players who score high enough enter a rankings system, and the winners are awarded Bronze, Silver and Gold medals. Those who don’t win on a worldwide scale can take solace in the fact that they might very well be able to earn a top score in their country, city or even their neighborhood. "You might be able to win a Gold at SoHo in New York," Shimizu explains.

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  • VasyaPupkinsan

    This is probably brilliant idea... vs the cancerogenic exhaust fumes pumping through your lungs with gas.

    I hate gas fuel so much that I would probably encourage toyota create a game app to see how many people die from cancer while your car runs on gas.

  • Jim Youll

    I... don't understand. Maybe your phone is different from mine, but I just plug it in to a little wire that sits on my desk in the evenings when it needs a charge.

    Granted, there's a bit more to the story (is the phone charging itself? Is the charger charging the phone? is the phone charging the battery via the charger or is the charger charging the battery via the phone?). These are important questions but the article barely touches on them.

    For the most part, my experience with phones - my current phone, the half a dozen that preceded it, even my grandmother's cordless POTS phone - is that owners can often busy themselves with other entertaining or productive things not involving the phone at all, and may occasionally do absolutely nothing at all, sans phone, while it pretty much just rejuvenates its battery, by itself, in polite silence.

    One of us might be doing it wrong.

  • Wholesale Suppliers

    Very strange but interesting. I understand with car hybrid system but it is new for me but idea is good. Man can do everything by the wisdom of God and i believe that it can be possible.