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Do You Lean Left Or Right? Exploring The Explosive Rivalry Between Twix Bars

In the latest campaign for Twix, the two candy bars in each package are said to be at odds with each other. Here’s how it all began.

Just because two things look exactly alike doesn’t mean there isn’t a world of difference between them. Take Twix bars, for instance. While each set seems identical to the untrained eye, a new campaign reveals that there’s a lot more going on with these bars beneath the chocolatey surface.

The new ad sets up a bitter rivalry between the left and right Twix bars, which fans have been unwittingly participating in by picking one side to eat first over the other. The kickoff ad, entitled "Ideologies," establishes how it all began. Created by BBDO New York, the new spot tells the tale of brothers Seamus and Earl, who never got over accidentally breaking their company’s prototype Twix bar in two.

While the initial ad revels in the details of its old-timey milieu, with both inventor brothers donning long, flowing sleeping caps as they design their separate factories (one for each Twix bar) in the wee hours of the night, subsequent ads and digital components set to roll out soon will show how the rivaly continued over the years. Perhaps a modern day spot will finally put this long-standing feud to rest once and for all.

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10 Comments

  • Gary

    I FIND THIS ADVERT VERY ANNOYING SUCH THAT WHEN IT COMES ON I TURN THE SOUND OFF AND LOOK AT MY COMPUTER INSTEAD. I FIND THAT NOWADAYS I AM DOING THIS TO MANY OF THE ADVERTS ON TELEVISION WHICH OFTEN MEANS THAT I ALSO MISS ADVERTS THAT FOLLOW SUCH DAFT ADVERTS. ADVERTISERS OUGHT TO BE AWARE THAT THEY ARE ALIENATING POTENTIAL CONSUMERS OF THEIR PRODUCTS. GIVE ME A WISPA ANYTIME!!!!!!!

  • Andy

    Left twice rules. They always taste better than the other. The truth is out there America

  • Michael

    I never payed attentions to what side i open. It could be left or right. To me it's not about the side; it's about the wonderful Twix Bar itself.
     

  • Ali

    Technically either side could be left or right depending on how you open the package!

  • Arman Nobari

    Great, humorous ad. This one's going to stick in my head for a while, and I guarantee the next time I eat a Twix that two Victorian-era chocolatiers fighting over land space will pop into my head.

  • Vanessa Carey

    Wow, that's great. Never really noticed but reflecting back I always go for the right over the left. Seems to be more about the way the package rips open to reveal the right first though... 

  • susy

    i think its interesting how they markey it i was confused until i researched it