She’s A Mangobbler: Google’s New Spots Show the Power of Google Docs
By: KC Ifeanyi
As part of their ongoing "Gone Google" campaign, Google’s latest spots, created by agency Goodby Silverstein & Partners, feature an unrelenting matriarch and the lost lyrics of a Hall and Oates classic.
You love your mother--really, you do. But clearly the adage "Sharing is Caring" was coined way before Google Docs.
Created by agency Goodby Silverstein & Partners as part of a campaign showcasing the collaborative creative power of Google Docs, "Wedding List" has a couple planning their guest list for their upcoming nuptials using a Google Document shared between them. All is going smoothly until mommy dearest’s cursor blinks into stubborn existence with her own additions nixed, re-added, and nixed again until, well, she’s nixed altogether.
Google’s "Gone Google" campaign has been touting the company’s suite of services as the go-to option for companies, universities, and everyday folk with the new characteristically simple spots focusing on Google Docs.
In a second spot, Hall and Oates share a Doc-based back and forth in search of the perfect lyric to describe a certain wanton lady on the prowl.
