Digital agency OKFocus has used the API of social shopping site Svpply to create the aggressively silly Tug of Store.
Visitors to Tug of Store can opine, in real time, about the relative crapness or coolness of a product. The game is simple and the design decidedly down-market--hovering thumbs-up and -down allow players to see popular sentiment on a given product. After each round, a chosen product is declared crap or cool, and the site also delivers verdicts on stores.
Hat tip to Adverblog.