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Watch Cartier's Two-Years-In-The-Making "Odyssey" Film

Commercial director Bruno Aveillan delivers “L’Odyssée de Cartier,” a stunning spot for Cartier that’s been two years in the making.

Luxury jeweler Cartier invites you on a gorgeous (not to mention blinged out) CGI journey—with a fearless roaming panther as your guide. Helmed by the French commercial director Bruno Aveillan, “L’Odyssée de Cartier” is an international fantasy ride condensing Cartier’s 165-year history into a 3.5-minute spot of epic proportions.

The commercial opens on a quiet Parisian night outside 13 rue de la Paix with a bejeweled panther on display in Cartier’s shop window. All seems fairly normal until a beam of light shines in and shatters the panther’s coat of diamonds in a dazzling display of liberation that culminates in our feline hero breaking free from its lavish habitat onto a snow laden street in Russia. So as not to give away too much of the odyssey, just know that Cartier’s iconic panther makes stops in China and India as well—what happens in those countries is definitely worth seeing for yourself, but it should definitely be noted that Aveillan does a brilliant job of seamlessly weaving together the jewelry house’s history of royalty and luxury.

The film, from Paris agency Marcel, was shot in locations including Prague, Spain, the Dolomites, and Paris, where the panthers were filmed at the Cartier store at 13 Rue de la Paix, and also includes CG recreations of locations in Russia, China, and India.

The commercial is viewable on Cartier’s Facebook page, on a dedicated site and will make its television debut this Sunday. Updated: here’s the YouTube version, for faster loading.

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76 Comments

  • Deborah Mary Tanner Morelli

    So beautiful,  Such a brillant accomplisant.  You are a genius,

    All my best regards, Deborah Tanner Morelli

  • luvmyjenna

    Creative, beautiful and visually stunning - yes.  But to what end?  To spend millions of dollars to create and air a three-minute commercial to air during NCIS or any other average-American television show is obnoxious and self-indulgent.  This commercial is another attempt of the rich and powerful to flaunt their excesses to the masses, 99% of whom won't ever be able to afford to buy anything at Cartier, never mind the gorgeous leopard bracelet highlighted.

  • Barbara Varona- Campbell

    This is truly a work of art. It is typical cartier- always extreme perfection. To alllow us the Viewer to view this is a gift, an expression of all Cartier gifts. Thank you, I will tell all to view, itincluding my facebook friends.
    Barbara Varona-Campbell
    Parkland, Fl.

  • Barbara Weber

    This work of Art evokes visions of Erte, Lalique, Faberge and others coming alive. For an artist  in any of the film media this is truly on another level.

  • seaki ache'

    Simply delicious.  Fantasy and Reality, all mixed into moving images that are inspirational. 

  • Thjameson

    By the way, I know I spelled "seen" as "scene." This commercial, at 3.5 minutes, is a spectacle.

  • Carol Lyons

    Absolutely beautiful commercial - artistic, elegant, ethereal and dramatic.  Couldn't wait to have my husband see it.  He agrees.  Of course, we can't afford Cartier jewelry, but we love the opportunity to see this commercial and the jewels it advertises.  Thank you for changing the face of advertising and showing it can be done!  

  • Lysbeth Gorelczenko

    Fabulously done!  LOVE the sights you used. Congratulations on the long legacy! Looking forward to more wonderful commercials for Cartier!

  • Richard Steeg

    Outstanding, just outstanding. Just saw this commercial on Sunday morning. Nothing left to say. Wow, what a great legacy for Cartier to portray, and what a great way to do it. Kudos!

  • Stephinator45

    I just saw the commercial! It was the most beautifully done commercial I think I've ever seen. Hats off to the animators and CGI folks for creating such a dazzling, graphically exquisite ad. I wish I could afford that Jaguar bracelet.

  • Joan Little

    The weirdest commercial ever!  Had absolutely no idea what is was for until the end.  Seems like a huge waste of money.  How many of us can afford Cartier?

  • Kathie

    That's the weirdest comment ever!  Cartier shouldn't advertise because you can't afford their product?