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We wrote the core of the song--her verses and the chords--in under 15 minutes. And the rest of it was structured over two hours.Paul Epworth on recording Adele's "Rolling in the Deep"

By: Tyler Gray

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James C. McKinley Jr.'s Q&A with Paul Epworth is in this weekend’s New York Times.

Read Nick Catucci’s story about the label that helped discover Adele, who’s favored to win a Grammy on Sunday for her album 21.

Tyler Gray

Creating… right. Now. Continued

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Co.CREATE
Creativity \ Culture \ Commerce

editor:
teressa iezzi

02 / 10 two thousand and twelve
Editor's Picks
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  • Behold The Face Of America: A Photographic Tribute To McDonald’s Customers

    Behold The Face Of America: A Photographic Tribute To McDonald’s Customers

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Industry POV
  • Why Every Ad Agency Should Have A Customer Experience Unit

    Why Every Ad Agency Should Have A Customer Experience Unit

  • 5 Things You Should Be Doing With Mobile And Data Right Now

    5 Things You Should Be Doing With Mobile And Data Right Now

  • What 3-D Printing Means To The Future Of Advertising

    What 3-D Printing Means To The Future Of Advertising

From the Editor

Hello and thanks for visiting Co.Create. Here, we explore creativity in the converging worlds of branding, entertainment, and tech. If you want to find out more about the site, or wish to submit work or feedback, click here.

Continued

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