Click here to preview the new Fast Company

Want to try out the new

If you’d like to return to the previous design, click the yellow button on the lower left corner.

Volkswagen Barks Its Intentions For Super Bowl XLVI

The Imperial March like you’ve never heard it before.

VW was the winner of last year’s Super Bowl ad stakes with its adorable yet not sickening "The Force." And it appears the brand has plans to revisit a Star Wars theme for game day 2012, though with a different species of spot.

In this teaser, from agency Deutsch and director Keith Schofield, a canine chorus appears to be barking randomly against a very VW-feeling white backdrop. A few seconds in, a familiar tune emerges from the yapping.

The spot, which debuted on TV Wednesday evening, is designed as an augur of what’s to come from VW on Super Bowl Sunday. The commercial throws to an "Intergalactic Invite" site which hosts a Super Bowl-themed Star Wars scroll. Visitors are encouraged to follow the brand on Facebook for updates on what this all means and to invite friends to their game-day party with a customized scroll.

Schofield, you’ll recall, is the directorial mind behind Duck Sauce’s "Big Bad Wolf," among many other deeply interesting spots and videos, so expect big things.

Add New Comment


  • Graham Paulsen

    Yeah saw this the other evening, was fairly entertained, but audibly laughed when the Greyhound walked out as a snow walker! Fun.