Co.Create

A New Low In Republican Campaign Advertising?

Or wet wipes ad? It’s so hard to tell these days.

What exactly is happening here?

It’s an ad for Nikol brand window-cleaning wet wipes, from agency Gitam BBDO Israel. The campaign uses some famous, smooshed faces to remind consumers to "Stop Using Newspapers" when cleaning their glass surfaces. It’s a touch confusing, but presumably the message is that you’re leaving residue of the day’s news on your windows.

More famous faces below.

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8 Comments

  • John Plunkett

    Seriously FastCo...cut it out with the partisan bullshit.  As clever as you think you are with your political slights (which show up about once a week)- you're not.  Stick to what you're good at (Hint: It's not political commentary.)  I will not be renewing my subscription.

  • David

    That's certainly why I didn't renew my subscription. The constant condescension is certainly open-minded, isn't it...

  • John

    You just lost my hit everyday.  I'm sure your left leaning ego will tell you that I am the minority and the loss of my hit means nothing.

  • Richard Lutz

    I agree. This work came out of Israel, far from the politics of Washington. I'm conservative and feel that this says something more about politics than just the political discourse that we find in our own country.