Absolut’s Extremely Pure Billboard

Absolut’s Extremely Pure Billboard

By:

For the past few years, Absolut has been tapping contemporary artists to interpret the theme of purity. This year, the vodka brand and agency TBWA/Being, Paris commissioned German artist Simon Schubert.

Schubert embraced the notion of purity in his process and in the final work--his poster is made of one sheet of chlorine-free cellulose paper and was created without ink using his folding and shadow technique.

The poster appears in a bus shelter on Avenue de L’Opera in Paris. See the making of below.

Full Story
When Fonts Give Back: A Thai Typeface For Flood Relief

When Fonts Give Back: A Thai Typeface For Flood Relief

By:

Areas of Thailand are still suffering from the floods there that affected 13 million people in the country. The Red Cross in Thailand is keeping awareness up and relief dollars flowing with… a typeface. The organization partnered with agency BBDO Thailand to create the Fonts Fights Flood typeface. The font turned flood scenarios--like people being stranded on rooftops--into 66 characters.

Full Story
Happy Socks Builds A Business—And Happiness—Two Feet At A Time

Creative Cultures

Happy Socks Builds A Business—And Happiness—Two Feet At A Time

By:

Creative Cultures is an ongoing series on how smart companies have built a culture of creativity. From business philosophy to talent acquisition and management, customer service and product development, we’ll examine the inner workings of successful companies and the ways they build cultures that promote and harness creativity. In this edition: Founded in Sweden in 2008, Happy Socks has tiptoed into 50 countries with a focus on design, collaborations across fashion and culture, and happiness.

Full Story