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November 27 2012
Real-Time Marketing is Upon Us—Here’s How Advertising Needs To Adapt

Real-Time Marketing is Upon Us—Here’s How Advertising Needs To Adapt

By: Paul Gunning

There’s an unprecedented amount of technology and consumer data available to create opportunities for marketers. Yet the advertising process isn’t keeping up. Tribal DDB’s Paul Gunning explains why and how brands and agencies can adapt.

Full Story

  • 2 Notes
  • 458 Tweets
  • 113 Likes
Video It’s Dikembe Mutombo Against The Apocalypse in Old Spice’s Very Timely New Video Game

It’s Dikembe Mutombo Against The Apocalypse in Old Spice’s Very Timely New Video Game

By: Joe Berkowitz

Just in time for maybe the end of the world on December 21, 2012, Old Spice is unleashing our best possible apocalyptic defense, former NBA great Dikembe Mutombo, in a digital video game. Perhaps we have a chance after all.

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  • 0 Notes
  • 124 Tweets
  • 34 Likes
John Travolta, Olivia Newton John Look Super Normal On Their Christmas Album Cover

John Travolta, Olivia Newton John Look Super Normal On Their Christmas Album Cover

By: Joe Berkowitz

Who say that Grease Lightnin’ doesn’t strike twice? Somebody, probably. Here is what the reunited "Grease" stars’ Christmas album will look like.

Full Story

  • 8 Notes
  • 114 Tweets
  • 33 Likes
Advice From A Creative Multitasker: How Jake Johnson of “New Girl” Sold a Pilot While Starring In a Hit Sitcom

Master Class

Advice From A Creative Multitasker: How Jake Johnson of “New Girl” Sold a Pilot While Starring In a Hit Sitcom

By: Joel Keller

Jake Johnson, who plays grouchy Nick Miller on the Fox hit New Girl, talks to Co.Create about how he was able to sell a pilot while working the grueling hours on his day job. Hint: He treats "show business" like it’s just that: a business.

Full Story

  • 2 Notes
  • 173 Tweets
  • 150 Likes

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Video Snoop Lion Gets Dickensian for Adidas’ Holiday Campaign, Urges You to “Un-Scrooge Yourself”

Snoop Lion Gets Dickensian for Adidas’ Holiday Campaign, Urges You to “Un-Scrooge Yourself”

By: Joe Berkowitz

A new video from Adidas features Snoop Lion casting himself as Scrooge in "A Christmas Carol," with ghosts like David Beckham and Derrick Rose guiding him. An accompanying Facebook app determines whether the Ebenezer is actually you, in which case it offers a chance to Un-Scrooge Yourself.

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  • 0 Notes
  • 147 Tweets
  • 11 Likes
When Physics Looks Like A Bouncy Castle—Inside “On Space Time Foam”
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When Physics Looks Like A Bouncy Castle—Inside “On Space Time Foam”

By: Meg Carter

Tomas Saraceno’s new aerial installation is a study of physics that speaks to the interrelationship of people and space. But it sure looks like a lot of fun.

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  • 144 Tweets
  • 84 Likes
See A Lost Musical Era Captured In The Rock & Roll Billboards Of The Sunset Strip
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See A Lost Musical Era Captured In The Rock & Roll Billboards Of The Sunset Strip

By: Joe Berkowitz

Photographer Robert Landau compiled photographs of the larger-than-life outdoor advertising that used to pepper the streets of Los Angeles for his new book, "Rock and Roll Billboards of the Sunset Strip."

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  • 252 Likes

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Co.CREATE
Creativity \ Culture \ Commerce

editor:
teressa iezzi

11 / 27 two thousand and twelve
Editor's Picks
  • How Coca-Cola Used Vending Machines To Try And Unite The People Of India And Pakistan

    How Coca-Cola Used Vending Machines To Try And Unite The People Of India And Pakistan

  • From Beethoven To Woody Allen—The Daily Rituals Of The World’s Most Creative People And What You Can Learn From Them

    Work Mode: From Beethoven To Woody Allen—The Daily Rituals Of The World’s Most Creative People And What You Can Learn From Them

  • See The “Game of Thrones” Houses Reimagined As Modern Corporations

    See The “Game of Thrones” Houses Reimagined As Modern Corporations

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Industry POV
  • The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

    The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

  • 5 Things You Should Be Doing With Mobile And Data Right Now

    5 Things You Should Be Doing With Mobile And Data Right Now

  • What 3-D Printing Means To The Future Of Advertising

    What 3-D Printing Means To The Future Of Advertising

From the Editor

Hello and thanks for visiting Co.Create. Here, we explore creativity in the converging worlds of branding, entertainment, and tech. If you want to find out more about the site, or wish to submit work or feedback, click here.

Continued

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