The infomercial follows a simple formula: Hyperbolically overinflate a frustration of daily life, earnestly present a corny product as the easy solution, wonder aloud how expensive such a product would be, and sell it at a fraction of that imaginary price. Then repeat.
The award-winning, death-cheating director of "Grizzly Man" and "Fitzcarraldo" gets up close and personal for his latest documentary. He talks to Fast Company about the lessons in creativity he learned from his time with a multiple killer.
Mediabrands, part of ad holding company IPG, launches a 5,000-square-foot lab to put new tech in the hands of big marketers and expand the role of the media companies in its stable.
Students and professors designed the specs for Aakash, the world's cheapest tablet. Then they handed over their work to a manufacturer. Now they're working on new versions and hope one day soon to have a greater role in how the tech they dream up actually turns out.
Pros vs. Joes is a relatively common sporting device--retired professional athletes square off against capable amateurs in a test of athletic skills. But what happens when the Joes in such a pairing also happen to be visually impaired? Swedish agency Åkestam Holst leveled that seemingly uneven playing field with the Pepsi-funded project, The Sound of Football.