By: Allison Kent-Smith
Allison Kent-Smith says the advertising industry has failed to develop and educate talent. Here, she outlines the training-centric steps agencies can take to build a real digital workforce.
Consumers test the durability of a Cellairis screen protector through Tweet Punisher, a live product demonstration relying on real-world ingenuity and the public’s participation through social media.
By: Joe Berkowitz
A viral campaign for the new "Paranormal Activity 4" finds a social media-savvy new character, tangentially tied into the movie, possibly experiencing some light demon possession.
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By: Paula Bernstein
NBCUniversal Integrated Media’s newly published edition of "The Curve" serves up insight on cultural trends and what they mean for media and marketing players.
By: Joe Berkowitz
Your mustache will not be as awesome as Nick Offerman’s, but you can try.
By: Joe Berkowitz
Two pumpkin experts provide a (brief) glimpse into the world of elaborate pumpkin carving and tips for a real Halloween showpiece (hint: It helps to be an actual artist).
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