Allison Kent-Smith says the advertising industry has failed to develop and educate talent. Here, she outlines the training-centric steps agencies can take to build a real digital workforce.
Consumers test the durability of a Cellairis screen protector through Tweet Punisher, a live product demonstration relying on real-world ingenuity and the public’s participation through social media.
A viral campaign for the new "Paranormal Activity 4" finds a social media-savvy new character, tangentially tied into the movie, possibly experiencing some light demon possession.
NBCUniversal Integrated Media’s newly published edition of "The Curve" serves up insight on cultural trends and what they mean for media and marketing players.
Your mustache will not be as awesome as Nick Offerman’s, but you can try.
Two pumpkin experts provide a (brief) glimpse into the world of elaborate pumpkin carving and tips for a real Halloween showpiece (hint: It helps to be an actual artist).