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October 22 2012
How Call Of Duty: Black Ops 2 Predicts And Portrays The Near Future Of War
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How Call Of Duty: Black Ops 2 Predicts And Portrays The Near Future Of War

By: Kevin Ohannessian

Black Ops 2 producer Daniel Suarez and military analyst P.W. Singer discuss how they conjured the future of war for the new COD installment and what businesses and futurists get wrong when trying to predict what’s next.

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  • 3 Notes
  • 70 Tweets
  • 139 Likes
Anti-Bullying Campaign Reminds Parents What It’s Like to Be Bullied
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Anti-Bullying Campaign Reminds Parents What It’s Like to Be Bullied

By: Joe Berkowitz

The new effort wants parents to ask their kids not to sit on the sidelines, but rather make some noise when they see bullying, even if it doesn’t affect them.

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  • 0 Notes
  • 66 Tweets
  • 13 Likes
Portrait Of A Breakthrough Campaign In The Emerging Chinese Market

Portrait Of A Breakthrough Campaign In The Emerging Chinese Market

By: Christine Champagne

Lowe China chief creative officer Norman Tan shares the thinking behind the viral sensation "Key Auntie" and talks about the advertising scene in China.

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  • 0 Notes
  • 48 Tweets
  • 96 Likes

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As Ad World Changes, Agencies Look Beyond Ad Schools For New Talent

As Ad World Changes, Agencies Look Beyond Ad Schools For New Talent

By: Meg Carter

"There is much, much more we should all be doing to broaden our creative talent," says one agency exec. Here’s how some London shops are casting a wider net for new creatives.

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  • 0 Notes
  • 72 Tweets
  • 23 Likes
Video Civilians Accept 007-ish Mission To Win “Skyfall” Tickets From A Vending Machine

Civilians Accept 007-ish Mission To Win “Skyfall” Tickets From A Vending Machine

By: Joe Berkowitz

In a clever marketing stunt, a Coke Zero vending machine in a train terminal offers thirsty travelers the chance to win tickets to the new James Bond movie… by channeling James Bond.

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  • 0 Notes
  • 75 Tweets
  • 95 Likes
A Sitcom Pivot: How “Happy Endings” Ditched Its Breakup Premise And Became Amahzing

A Sitcom Pivot: How “Happy Endings” Ditched Its Breakup Premise And Became Amahzing

By: Joel Keller

It didn’t take long for ABC’s Happy Endings to shift from its original premise of friends dealing with two members of the group breaking up. As the ensemble comedy enters its third season, co-showrunner Josh Bycel talks about why the show pivoted away from its original premise and how that improved the comedy flow.

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  • 0 Notes
  • 34 Tweets
  • 26 Likes

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Co.CREATE
Creativity \ Culture \ Commerce

editor:
teressa iezzi

10 / 22 two thousand and twelve
Editor's Picks
  • Hyundai’s Suicide Play And 9 Other Amazing Lapses Of Creative Judgement

    Hyundai’s Suicide Play And 9 Other Amazing Lapses Of Creative Judgement

  • Innovation Through Improvisation: How “Key & Peele” Busted The Formula And Created Something New

    Innovation Through Improvisation: How “Key & Peele” Busted The Formula And Created Something New

  • Behold The Face Of America: A Photographic Tribute To McDonald’s Customers

    Behold The Face Of America: A Photographic Tribute To McDonald’s Customers

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Industry POV
  • Why Every Ad Agency Should Have A Customer Experience Unit

    Why Every Ad Agency Should Have A Customer Experience Unit

  • 5 Things You Should Be Doing With Mobile And Data Right Now

    5 Things You Should Be Doing With Mobile And Data Right Now

  • What 3-D Printing Means To The Future Of Advertising

    What 3-D Printing Means To The Future Of Advertising

From the Editor

Hello and thanks for visiting Co.Create. Here, we explore creativity in the converging worlds of branding, entertainment, and tech. If you want to find out more about the site, or wish to submit work or feedback, click here.

Continued

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