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October 15 2012
Red Bull Stratos Shatters Records—And Traditional Notions Of Marketing
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Red Bull Stratos Shatters Records—And Traditional Notions Of Marketing

By: Teressa Iezzi

"I know the whole world is watching now," said Felix Baumgartner, at the edge of space. They were--Red Bull Stratos set viewing records and marked another giant leap for a brand that’s setting the standard for content marketing.

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  • 14 Notes
  • 1.5k Tweets
  • 938 Likes
Video Self-Destructive Kitten Stars In PETA’s Least Favorite Ad Of The Day, For Toyota

Self-Destructive Kitten Stars In PETA’s Least Favorite Ad Of The Day, For Toyota

By: Joe Berkowitz

In a new ad for the Toyota Corolla, a very brave cat spends all nine lives trying to get back inside the smooth ride of his beloved car.

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  • 1 Notes
  • 63 Tweets
  • 76 Likes
Video Wherever Brad Pitt Goes, There You Are (According to Chanel)

Wherever Brad Pitt Goes, There You Are (According to Chanel)

By: Joe Berkowitz

Brad Pitt offers his thoughts on life and also perfume in a $7M campaign for Chanel.

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  • 0 Notes
  • 44 Tweets
  • 8 Likes
Deutsch L.A. Launches Product Development Unit, Inventionist

Deutsch L.A. Launches Product Development Unit, Inventionist

By: Rae Ann Fera

Why doesn’t the marketing world see more Nike+'s? Deutsch L.A. has some ideas and has started product development arm Inventionist to create a path for clients to new kinds of innovation and to build more speed into the agency’s overall creative process.

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  • 3 Notes
  • 362 Tweets
  • 99 Likes

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Hollywood’s Black List Expands, With Script Evaluation Service For Aspiring Screenwriters

Hollywood’s Black List Expands, With Script Evaluation Service For Aspiring Screenwriters

By: David Zax

Black List creator (and Fast Company Most Creative Person) Franklin Leonard has given himself the green light--to become a full-on entrepreneur.

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  • 2 Notes
  • 170 Tweets
  • 106 Likes
Meet The Creator: Kenzo Digital And Directing Beyond The Screen
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Meet The Creator: Kenzo Digital And Directing Beyond The Screen

By: Paula Bernstein

Here, we talk to graffiti artist/DJ/agency creative director/director/orchestrator of multi-platform spectacles, Kenzo Digital.

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  • 1 Notes
  • 32 Tweets
  • 51 Likes
From Darwin To Meme: How A Catchphrase Catches On

From Darwin To Meme: How A Catchphrase Catches On

By: Mark Bardsley

Blast Radius’ Mark Bardsley adds some marketing context to the theory of evolution and the idea of memes.

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  • 0 Notes
  • 236 Tweets
  • 123 Likes

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Co.CREATE
Creativity \ Culture \ Commerce

editor:
teressa iezzi

10 / 15 two thousand and twelve
Editor's Picks
  • How Coca-Cola Used Vending Machines To Try And Unite The People Of India And Pakistan

    How Coca-Cola Used Vending Machines To Try And Unite The People Of India And Pakistan

  • From Beethoven To Woody Allen—The Daily Rituals Of The World’s Most Creative People And What You Can Learn From Them

    Work Mode: From Beethoven To Woody Allen—The Daily Rituals Of The World’s Most Creative People And What You Can Learn From Them

  • See The “Game of Thrones” Houses Reimagined As Modern Corporations

    See The “Game of Thrones” Houses Reimagined As Modern Corporations

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Industry POV
  • The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

    The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

  • 5 Things You Should Be Doing With Mobile And Data Right Now

    5 Things You Should Be Doing With Mobile And Data Right Now

  • What 3-D Printing Means To The Future Of Advertising

    What 3-D Printing Means To The Future Of Advertising

From the Editor

Hello and thanks for visiting Co.Create. Here, we explore creativity in the converging worlds of branding, entertainment, and tech. If you want to find out more about the site, or wish to submit work or feedback, click here.

Continued

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