Tue, 07/10/2012 | Co.Create: Creativity \ Culture \ Commerce

How The BBC Is Building The First Social Olympic Games

The BBC’s ambitious Olympics strategy incorporates multiple broadcast and online channels, and large-scale social and data integration. But the broadcaster sees the games as just the proving ground for a broader digital strategy.

There aren’t many cultural movements that within a few years spread all around the world. Like Cubism, within a few years of its invention in Paris, it’s everywhere. Disco is sort of this unlikely candidate for this.Jeffrey Deitch

Sun Valley’s Stone-Skipping Robot Just Saved Your Summer

By: KC Ifeanyi

Through July 14, the summer staple of skipping stones comes to a computer near you courtesy of agency Eleven’s campaign for Sun Valley Resort and Visit Sun Valley.

Smart Thermostat Nest Looks For Happy Homes In Its First Ad Campaign

By: KC Ifeanyi

The creators of the "learning thermostat" and agency Goodby Silverstein & Partners build a web spot and Pinterest contest on the idea of the happy (climate controlled) home.

Temptations Treats Cause Unintended Fashion Moment: Cat Boots

By: Joe Berkowitz

In a new ad for Temptations, a brand of treats for cats, an office worker learns just how appreciative his feline friends are of his food choices.

New YouTube channel THNKR Aims To Make You, And Edu-Programming, Smarter

By: Rae Ann Fera

Why @radical.media, a company known for high-end entertainment content and commercials, got the chance to create a YouTube channel, it made a beeline for an unexpected category: knowledge. With the resulting channel, THNKR, the company is looking to offer a new, YouTube-tailored take on educational programming.

Dodge Offers Step-By-Step Instructions On How to Make A New Car

By: Joe Berkowitz

In launching the new Dodge Dart, the company created an ad disguised as an instructional video, revealing all the struggle (and coffee) that went into the redesign.