How Prometheus Got Its Atmosphere
By: Susan Karlin
Having trouble figuring out the best off-world atmosphere to host your invading humans and indigenous aliens? Talk to the hand--Kevin Hand, Ridley Scott’s and James Cameron’s go-to astrobiologist.
Quentin Tarantino’s “Django Unchained” Trailer Has the Internet’s Attention
By: Joe Berkowitz
The trailer for the acclaimed director’s hotly anticipated new film has propelled it onto Twitter’s trending topics continuously for the last 24 hours.
Progressive CMO Jeff Charney On How To Keep A Work Culture Fresh
By: Dan Friedell
You don’t achieve Flo without shaking up SOP in the marketing department. Progressive CMO Jeff Charney outlines a few of his hard-hitting measures for harnessing the unexpected.
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The Social Living Room: How Nintendo’s Wii Revolutionized Gaming And What It Means For The Future Of Consoles
The Wii introduced a new paradigm in home gaming when it was released in 2006. A new book dissects the console--from its technology to its cultural impact--and offers some tantalizing clues as to what may be in store for the new generation of video game hardware that is about to be released.
Washing Your Hands With Method Is Like “High-Fiving a Rainbow”
By: Joe Berkowitz
Method’s "Clean Happy" campaign produces a new music video ad each month, and a social media initiative to go with it. Here’s the latest.
5 Lessons For Storytellers From The Transmedia World
By: Andrea Phillips
Transmedia may have become an eyeroll-inducing buzzword in some circles but the ability to tell stories across platforms is a more relevant skill than ever. Writer and game designer Andrea Phillips takes us through some of the key lessons from her career in transmedia--lessons that are applicable to anyone with a story to tell.
