Industry POV
The Creative Benefits Of Exploring The Uncomfortable
By: Gina Sclafani
How one agency’s enforced No-Meeting Zone made one creative think outside her comfort zone.
Uniqlo Bids You A Good Morning With A New Social App
By: KC Ifeanyi
The Japanese clothing brand wants you to wake up in the most calming way possible (or most annoying, depending on your POV) with its new app that features music from celebrated composers and a global social integration.
Napkin Labs Apps Give Brands A New Way To Co-Create With Facebook Fans
By: Rae Ann Fera
A new suite of off-the-shelf Facebook apps gives brands the power to facilitate more robust and productive conversations with consumers.
“Brave” Men Wear Kilts, According to Pixar
By: Joe Berkowitz
A mock ad promoting the forthcoming Pixar film, Brave, extols the joys and, um, freedom that come with wearing a kilt.
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In Case of Emergency, Eat This Land Rover Survival Guide
By: Joe Berkowitz
New Land Rovers will be outfitted with survival guidebooks to help users stay alive in any exotic region the vehicle takes them. In a pinch, the guides themselves may be eaten.
Infographic Confirms It: Advertising People Are Not Normal
A new study shows: Ad people love advertising and social media. Other people, less so. Also, ad people are more likely to behave badly at office parties.
Velcro Loops Consumers In On A Major Rebrand
Velcro undertakes a major rebrand that better showcases the company’s 400 products, rallies employees, and enlists consumers in demonstrating new uses for the hooks and loops.
