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May 07 2012
How To Turn Audiences Into Activists: 5 Lessons in Social Engagement from Participant Media

How To Turn Audiences Into Activists: 5 Lessons in Social Engagement from Participant Media

By: Ari Karpel

As the water crisis documentary “Last Call at the Oasis” opens, Participant Media executives Christopher Gebhardt and Chad Boettcher explain how they use social media to turn complex, overwhelming issues into hope and action.

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  • 0 Notes
  • 496 Tweets
  • 314 Likes
The Star Hotel Goes Hardcore Lounge With “There Will Be Stories”

The Star Hotel Goes Hardcore Lounge With “There Will Be Stories”

By: KC Ifeanyi

A new spot from Australian agency The Monkeys for Sydney’s hotel and casino The Star has a charismatic lounge lizard giving one jazzy cover of a classic rock song…on wheels.

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  • 2 Notes
  • 13 Tweets
  • 0 Likes
Video When Flash Mobs Go Right: A Symphony Surprises Copenhagen Subway Riders

When Flash Mobs Go Right: A Symphony Surprises Copenhagen Subway Riders

By: Joe Berkowitz

A typical subway ride turns idyllic when passengers turn out to be members of the Copenhagen Philharmonic, playing Peer Gynt to promote Radio Klassisk.

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  • 2 Notes
  • 378 Tweets
  • 803 Likes
Video Ikea Hides A Surprise Inside A Furniture Fair Porta Potty

Ikea Hides A Surprise Inside A Furniture Fair Porta Potty

By: Joe Berkowitz

Exhibition attendees got more than they bargained for in visiting the portable toilet; Ikea converted the small space into a fully decked-out bathroom.

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  • 0 Notes
  • 71 Tweets
  • 21 Likes

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Video Coke Zero Drinkers “Battle For Everything” Online In New “Battleship” Tie-In

Coke Zero Drinkers “Battle For Everything” Online In New “Battleship” Tie-In

By: Joe Berkowitz

Before "Battleship" opens later this month, fans will be able to play the tie-in "Battle For Everything" game online, using codes from Coke Zero products.

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  • 0 Notes
  • 26 Tweets
  • 0 Likes
Master Class: How To Do A Monster Mega Remix

Master Class

Master Class: How To Do A Monster Mega Remix

By: Zach Dionne

Nick Bertke, aka Pogo, is a world-class mix master, making entrancing new music by re-sequencing audio/visual elements from your favorite movies and TV shows. Here, he explains how he works his magic.

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  • 5 Notes
  • 98 Tweets
  • 144 Likes
Raising Organ Donation Awareness With A Public Display Of Dialysis

Raising Organ Donation Awareness With A Public Display Of Dialysis

By: KC Ifeanyi

"The Waiting Time Experiment," created by agency Ogilvy & Mather Berlin, brings to life the shocking truth of how long it takes for organ donations to become available, with the help of a patient in need.

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  • 1 Notes
  • 50 Tweets
  • 89 Likes

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Co.CREATE
Creativity \ Culture \ Commerce

editor:
teressa iezzi

05 / 07 two thousand and twelve
Editor's Picks
  • The Ad World’s Best Ideas: 12 Campaigns That Will Win At Cannes

    Cannes: The Ad World’s Best Ideas: 12 Campaigns That Will Win At Cannes

  • From Beethoven To Woody Allen—The Daily Rituals Of The World’s Most Creative People And What You Can Learn From Them

    Work Mode: From Beethoven To Woody Allen—The Daily Rituals Of The World’s Most Creative People And What You Can Learn From Them

  • How To Be Prolific: Guidelines For Getting It Done From Joss Whedon

    How To Be Prolific: Guidelines For Getting It Done From Joss Whedon

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Industry POV
  • What 3-D Printing Means To The Future Of Advertising

    What 3-D Printing Means To The Future Of Advertising

  • The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

    The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

  • 5 Principles of Convergence: How To Work Better At The Intersection Of Tech, Creativity, And Media

    5 Principles of Convergence: How To Work Better At The Intersection Of Tech, Creativity, And Media

From the Editor

Hello and thanks for visiting Co.Create. Here, we explore creativity in the converging worlds of branding, entertainment, and tech. If you want to find out more about the site, or wish to submit work or feedback, click here.

Continued

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