Industry POV
Why Storytelling Is The Ultimate Weapon
By: Jonathan Gottschall
Jonathan Gottschall, author of "The Storytelling Animal," says science backs up the long-held belief that story is the most powerful means of communicating a message.
See What The World Would Look Like Minus Mark Zuckerberg (And Tiger Woods)
By: Teressa Iezzi
Forbes Brazil graphically portrays what would be lost had Zuckerberg, Branson and their ilk had never been.
The Weather Channel Gets Personal, With You And Celebrities
By: Joe Berkowitz
The Weather Channel marks its 30th anniversary with an upgraded site offering more personalization and a new campaign involving celebrity impersonators on Twitter, and the word of God.
Tallywag Keeps A Running Tab Of (Even The Most Mundane) Data On The Go
By: Joe Berkowitz
A new app from Toronto-based agency, The Blimp Factory, allows users to keep running tallies on anything, and share strange trivia with the world.
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No Gifts, No Cards, No Status Updates: A New Campaign Asks moms to go silent On Mother’s Day
By: Rae Ann Fera
A star-studded film, part of a campaign from Christy Turlington’s foundation Every Mother Counts, aims to subvert the commercialism of Mother’s Day for a good cause.
Call Of Duty: Black Ops 2 Trailer Explodes Onto Screens
By: Teressa Iezzi
Sergeant Frank Woods and some badass weaponry star in the trailer for the next Call of Duty installment.
The Jammie Dodgers Monkeys Battle It Out In A Musical Contest
By: KC Ifeanyi
American Idol doesn’t have squat on this: In a series of ads from agency VCCP London, those sort-of-lovable Jammie Dodgers Monkeys return and are singing and dancing for the title of "Funkiest Monkey"--and they want you to vote.
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Industry POV
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