Harmony XL Reminds Men There’s One Big Thing That Money Can’t Buy
By: Rae Ann Fera
Even the most privileged men in the world envy someone. And if you wear super-sized condoms, it’s you.
“Dark Knight Rises” Digital Campaign Takes Flight
By: Joe Berkowitz
One of the year’s most anticipated movies, The Dark Knight Rises, may be over two months away, but the online campaign began this week with a mysterious site leading to a new trailer.
Prolapsed Anuses and Lilac Trees, Or, 5 Creativity Boosters From Feature Doc, “From Nothing, Something”
By: Rae Ann Fera
Hill Holliday creative director Tim Cawley had to go all in to complete his feature documentary about the creative process of a diverse group of notable people. And there you have one of the key lessons of the film, which features the likes of "Little Children" author Tom Perrotta and creature designer Neville Page.
Watch a Building Get Twisted As Easily As a Nike Free Shoe
By: Joe Berkowitz
In the latest ad for the Nike Free, a projection mapping makes a building as easy to manipulate as a highly flexible new sneaker from Nike.
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Kids Speak The Darndest Truths About Cigarette Packages
By: KC Ifeanyi
Created by agency AMV BBDO London, Cancer Research U.K.'s latest spot makes its point for plain packaged cigarettes by getting children to speak honestly about what they see.
MTV Brazil’s Musical Solution For Expired Plastic
By: KC Ifeanyi
Whoever said MTV doesn’t care about the music? Agency Loducca Brazil creates a hands-on poster musicians (and the environmentally conscious) are sure to love.
An App To Match Your Music With Your Menu
By: Joe Berkowitz
Dairy brand Lurpak partners with music service Last.fm to create FoodBeats app, which provides music recommendations that suit your menu.
A YouTube Exec’s 3 Tips For Viral Ad Success
By: Austin Carr
Lucas Watson, VP of global video sales at YouTube, won’t tell you what the algorithm is for guaranteed viewership for your online ad. But he does share three simple but crucial ingredients that give an ad a head start for success.
