Paramount Pictures works to enlist Baron Cohen’s core audience with an old-school bus tour.
This gruesome PSA for Teen Impact Drivers suggests that a distracted dentist is no worse than a distracted driver.
Fitness icon Jake Steinfeld and AOL frontman Tim Armstrong’s web service matches gymphobic Internet users with 24/7 online personal trainers--and has attracted millions in funding.
The NHL’s new social TV app gives hardcore fans a new layer of engagement and gives more casual viewers a reason to get in the game.
Agency DDB Stockholm’s stunt for the Swedish Armed Forces called for participants to give up their physical freedom for a total stranger with no amount of social media chatter for assistance.
Centered around pop culture and entertainment, Pepsi is launching its first global positioning campaign in an effort to connect with "the Now Culture."
A new book, "Blown Covers," shows you New Yorker covers you were never meant to see.
Since opening up the service to brands in November, Google+ has seen growth in brand page followers. But Cadbury, in particular, has built a considerable following with innovative uses of the platform’s distinct features. Members of the brand’s digital team and execs from Google talk about how Cadbury made the most of the platform.
Agency Republic invents a workaround for the pesky task of finding a communal playlist everyone can agree on: a touch-sensitive poster for changing tracks.