Sacha Baron Cohen’s “The Dictator” Rolls Onto College Campuses
By: Ari Karpel
Paramount Pictures works to enlist Baron Cohen’s core audience with an old-school bus tour.
Olivier Agostini Illustrates The Ills Of Driving Distractions In “The Dentist”
By: Rae Ann Fera
This gruesome PSA for Teen Impact Drivers suggests that a distracted dentist is no worse than a distracted driver.
How FitOrbit Wants To Pump You Up
By: Neal Ungerleider
Fitness icon Jake Steinfeld and AOL frontman Tim Armstrong’s web service matches gymphobic Internet users with 24/7 online personal trainers--and has attracted millions in funding.
NHL’s Social TV App PrePlay Allows Fans To Predict Action On The Ice
The NHL’s new social TV app gives hardcore fans a new layer of engagement and gives more casual viewers a reason to get in the game.
Facebook Activists Need Not Apply: Swedish Armed Forces Asks People To Step Up IRL
By: KC Ifeanyi
Agency DDB Stockholm’s stunt for the Swedish Armed Forces called for participants to give up their physical freedom for a total stranger with no amount of social media chatter for assistance.
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Pepsi Launches First Global Campaign “Live For Now” With New Social Platform, Pulse
By: Joe Berkowitz
Centered around pop culture and entertainment, Pepsi is launching its first global positioning campaign in an effort to connect with "the Now Culture."
See The New Yorker Covers That Never Made The Newsstand
By: Teressa Iezzi
A new book, "Blown Covers," shows you New Yorker covers you were never meant to see.
Searching For A Social Edge: One Brand’s Google+ Story
By: KC Ifeanyi
Since opening up the service to brands in November, Google+ has seen growth in brand page followers. But Cadbury, in particular, has built a considerable following with innovative uses of the platform’s distinct features. Members of the brand’s digital team and execs from Google talk about how Cadbury made the most of the platform.
What To Do If Your Office Spotify Playlist Sucks
By: Joe Berkowitz
Agency Republic invents a workaround for the pesky task of finding a communal playlist everyone can agree on: a touch-sensitive poster for changing tracks.
