Tue, 04/24/2012 | Co.Create: Creativity \ Culture \ Commerce

A Top Director Takes A New Look At Somalia With Tribeca Short, “Asad”

How a documentary for the UNHCR about Sudanese refugees prompted a director known for his blockbuster Super Bowl ads to bring humanity and humor to the story of Somalia.

What Adobe’s New Creative Cloud Says About Who Is A “Creative” Today

What we're finding, especially as the new generations are coming into the workforce with 21st-century skills, [is that] they don't want to hand stuff off. They want to do and build stuff themselves.Adobe's David Wadhwani

Tweet, Chomp Your Way to Victory with Orange’s Social Media Powered Game

By: KC Ifeanyi

Twitter and Facebook users are off to the races with the Phone Fund Game, an event for U.K. mobile provider Orange created by agency Poke London.

Of Montreal’s Kevin Barnes Is a Psychedelic Blob In “Spiteful Intervention” Clip

By: Joe Berkowitz

Even more so than usual!

Dove Targets Facebook Ads With Ad Makeover App

By: Rae Ann Fera

Tired of Facebook ads taunting you about your belly fat? Dove’s new app promises Australian women a more positive alternative to negative ads.

Coca-Cola Gathers Football Fan Love With Mobile “Cheering Truck”

By: Joe Berkowitz

Outfitting a giant red truck with a recording booth and some serious woofer power, Coca-Cola captures a million football fans’ cheers for a big game.

The Walk-Through

The Brand Content Breakdown: Behind Ford “Escape Routes”

By: Ari Karpel

Years of experimenting on TV and online have led Ford to a fully branded primetime network TV series. Here, creators walk us through how the show came together.