Kid Lit Heroes Join Jack Black, Chris Martin, John Legend And Others In Reading is Fundamental PSA
By: Rae Ann Fera
Mother New York brings some serious swagger to RIF’s PSA promoting childhood literacy.
Volkswagen’s New Beetle Site Asks You to Draw Some Things
By: Joe Berkowitz
A new site promoting the new Beetle puts users’ artistic skills to work with a series of drawing challenges that become part of an interactive story.
Mitsubishi Covers Your Shift While You Take an Extended Test Drive
By: Joe Berkowitz
For the company’s "Temp Drive" promotion, Mitsubishi is sending temps out to fill in for workers who might need a bit more time with a car before deciding.
Creator of Steve Jobs Tribute Lends A Hand To Coca-Cola
By: Joe Berkowitz
Jonathan Mak designed the Steve Jobs tribute logo last year, at the age of 19. Less than six months later, he was working on a re-do for the Coca-Cola swirl.
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P&G Salutes Mothers In 2012 Olympics Campaign
By: Joe Berkowitz
The center of Procter & Gamble’s extensive "Thank You, Mom" campaign for the 2012 Olympic Games in London, this two-minute video pays tribute to the pivotal roles mothers play in the development of young athletes.
The 9 Most Creative Uses Of Pinterest
By: KC Ifeanyi
Marketers have flocked to Pinterest, but aside from a few retailers and media companies, few have attracted huge followings. So, instead of focusing on who’s biggest, we’re providing some inspiration from some of users who have made the most of the platform creatively.
How Mind Candy Created A Global Monster That’s Coming For Your Kids
By: Curt Nickisch
With 50 million registered users worldwide, Moshi Monsters built on a virtual pet model to create a giant social network. Now, with multi-platform expansion including a music label and video channel, Moshi is on a quest for global entertainment domination.
