By: Joe Berkowitz
Social media makes it easier than ever to make entertainment dreams a reality. Here are some examples of fan-generated ideas that made a difference (granted, maybe a small one) to what appears on TV and movie screens.
By: KC Ifeanyi
Ikea is serious about saving space. How serious? (Barely) see for yourself.
The unusual pairing is the latest collaboration in the American Express Unstaged concert series.
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By: Joe Berkowitz
Women’s fashion brand Pimkie has a new website and app that reveal, in real time, what colors people are wearing in the most fashionable cities.
By: Russell Wallach
Music has been driving marketing since Coke taught the world to sing. But the brand/music connection goes way beyond a catchy spot track. Russell Wallach of Live Nation explains how music is content, social, and data and lays out some guidelines for connecting with fans through music.
By: KC Ifeanyi
New York-based Birchbox has teamed up with "Gossip Girl" for a special-edition delivery of beauty and lifestyle products based on the show’s trendsetting socialites. Birchbox cofounder Katia Beauchamp talks about how their partnership could spark a new wave of brand integration.
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