Social media makes it easier than ever to make entertainment dreams a reality. Here are some examples of fan-generated ideas that made a difference (granted, maybe a small one) to what appears on TV and movie screens.
Ikea is serious about saving space. How serious? (Barely) see for yourself.
The unusual pairing is the latest collaboration in the American Express Unstaged concert series.
Women’s fashion brand Pimkie has a new website and app that reveal, in real time, what colors people are wearing in the most fashionable cities.
Music has been driving marketing since Coke taught the world to sing. But the brand/music connection goes way beyond a catchy spot track. Russell Wallach of Live Nation explains how music is content, social, and data and lays out some guidelines for connecting with fans through music.
New York-based Birchbox has teamed up with "Gossip Girl" for a special-edition delivery of beauty and lifestyle products based on the show’s trendsetting socialites. Birchbox cofounder Katia Beauchamp talks about how their partnership could spark a new wave of brand integration.