After arriving at an agreed-upon treatment for Nike’s latest commercial, director Casey Neistat literally took the money and ran--filming a trip around the world on Nike’s dime, and presenting the footage as the ad. Here’s why.
Agency CP+B has rolled out "Old Birds New Tweets," a social media campaign for Kraft Mac & Cheese’s 75th anniversary that gives total control of the brand’s Twitter and Facebook channels to Frankie and Dottie, two little old ladies you just have to meet.
Fox’s Biscuits builds Mt. Rocky: a chocolate cliff face, waterfall, and biscuit crumb grotto at Alton Towers in London. Oompa-Loompas not included.
In a stunt promoting TNT’s arrival on Belgian airwaves, a red button is placed in the center of a Flemish town, with a sign that reads, "Push to add drama." After the button is pressed, it turns out nothing happens, though. (Kidding! Drama!)
If you want to preserve your image of seniors as friendly folks who favor hard candy and talk radio, look away now and keep your innocence intact.
Ogilvy’s new campaign for Unilever’s German food brand Du Darfst has left a bad taste in many people’s mouths--but that could be exactly what they were hoping for.
As the mobile ad space evolves, more creative energy is being spent on interactive outdoor advertising. Here, a roundup of the best digital and otherwise interactive outdoor creativity--from facial recognition, augmented reality, and location-aware ads to poop bags.