By: Joe Berkowitz
After arriving at an agreed-upon treatment for Nike’s latest commercial, director Casey Neistat literally took the money and ran--filming a trip around the world on Nike’s dime, and presenting the footage as the ad. Here’s why.
By: KC Ifeanyi
Agency CP+B has rolled out "Old Birds New Tweets," a social media campaign for Kraft Mac & Cheese’s 75th anniversary that gives total control of the brand’s Twitter and Facebook channels to Frankie and Dottie, two little old ladies you just have to meet.
By: Joe Berkowitz
Fox’s Biscuits builds Mt. Rocky: a chocolate cliff face, waterfall, and biscuit crumb grotto at Alton Towers in London. Oompa-Loompas not included.
By: Joe Berkowitz
In a stunt promoting TNT’s arrival on Belgian airwaves, a red button is placed in the center of a Flemish town, with a sign that reads, "Push to add drama." After the button is pressed, it turns out nothing happens, though. (Kidding! Drama!)
ADVERTISEMENT
By: Joe Berkowitz
If you want to preserve your image of seniors as friendly folks who favor hard candy and talk radio, look away now and keep your innocence intact.
By: KC Ifeanyi
Ogilvy’s new campaign for Unilever’s German food brand Du Darfst has left a bad taste in many people’s mouths--but that could be exactly what they were hoping for.
By: Rae Ann Fera
As the mobile ad space evolves, more creative energy is being spent on interactive outdoor advertising. Here, a roundup of the best digital and otherwise interactive outdoor creativity--from facial recognition, augmented reality, and location-aware ads to poop bags.
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
