Master Class
Inside “The Hunger Games” Social Media Machine
By: Ari Karpel
Danielle DePalma, the social media strategist behind "The Hunger Games’" elaborately planned campaign explains how Lionsgate turned an online fanbase into box office success.
Joel McHale Stars In A “Viral Video” That Is Definitely Not A Nintendo Ad
By: Joe Berkowitz
In a very self-aware spoof that is itself exactly what it’s spoofing, Community star Joel McHale makes a wannabe viral ad about making wannabe viral ads.
Tic Tac’s Flash Mob Twist Ensures Maximum Bad Breath Paranoia
By: Joe Berkowitz
A French ad for Tic Tac breath mints uses an extensive, well-organized flash mob to demonstrate conclusively just how bad bad breath can be.
Google’s Marissa Mayer Has 24 Hours To Create Something Artistic, Innovative
By: KC Ifeanyi
She’ll get help from artist Jon Rafman. As will other technology leaders paired with artists for this year’s Seven on Seven Conference at New York’s New Museum. Here are the other pairings--and the point of all of this.
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Drake and Rihanna Get The Lana Del Rey Treatment For “Take Care” Video
By: Joe Berkowitz
Yoann Lemoine, the director behind Lana’s black-and-silver "Blue Jeans," gets icy hot this time with the title track from Drizzy’s latest album.
Gaze Upon The Faces Of Metal
By: Joe Berkowitz
Photographer Jörg Brüggemann documents hard rockers in their natural habitat with the coffee table book, "Metalheads: The Global Brotherhood."
“Schoolhouse Rock” For A New Generation
By: KC Ifeanyi
KlabLab takes the age-old musical learning formula and gives it a modern twist. But does "Cell City" measure up to "I’m Just A Bill?"
