Wed, 03/28/2012 | Co.Create: Creativity \ Culture \ Commerce

Think You’re A Devoted “Game Of Thrones” Fan? How About A House Of Lannister Tattoo?

HBO’s campaign for the second season of "Game of Thrones" includes the chance to Pledge Your Allegiance online to one of the five houses of Westeros, or go all out and get tattooed at an event in New York on Friday.

Land Rover Owners Have More Exciting Dry Cleaning Than You

By: Joe Berkowitz

In a new ad for the Land Rover, a dry cleaner sees the fallout from the adventurous spirit of his well-traveled, 4X4-driving clientele.

“Sh*t Kids Say” Isn’t A Joke

By: Zach Dionne

Britain’s NSPCC flips a YouTube meme on its head.

Shredding With Shazam: How “Red Bull Supernatural” Plans To Tap The App

By: KC Ifeanyi

NBC’s "Red Bull Supernatural" utilizes Shazam’s media discovery technology to give fans a first-person view of this Saturday’s action on the slopes.

Aziz Ansari, Thomas Keller Help American Express Launch The Membership Effect

By: Christine Champagne

American Express CMO John Hayes talks about The Membership Effect, part of a bigger social push from the brand.

Warm Showers, Friction, And Failure: Jonah Lehrer On The Keys To Creativity

By: Teressa Iezzi

Jonah Lehrer, author of the new book, "Imagine: How Creativity Works," talks about cities, conceptual blending, and failure (but not brainstorming) as drivers of creativity.