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March 14 2012
Puma Campaign Challenges Reality TV Junkies To Reclaim The Night

Puma Campaign Challenges Reality TV Junkies To Reclaim The Night

By: KC Ifeanyi

Droga5’s founder and creative chairman David Droga explains his beef with reality TV and talks about building a lifestyle campaign for Puma amid performance-driven competition.

Full Story

  • 0 Notes
  • 65 Tweets
  • 9 Likes
Mr. Kipling U.K. Bus Stop Ads Dispense Cakes

Mr. Kipling U.K. Bus Stop Ads Dispense Cakes

By: Joe Berkowitz

London residents who find themselves hungry need only wander over to the nearest Mr. Kipling bus stop ad for sustenance.

Full Story

  • 0 Notes
  • 34 Tweets
  • 25 Likes
Video Method Has Fun In The Name Of Cleanliness

Method Has Fun In The Name Of Cleanliness

By: Zach Dionne

The new "Clean Happy" campaign subtly sells household products with one party of a music video.

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  • 0 Notes
  • 8 Tweets
  • 0 Likes
Video Use Your Phone To Control A Banner-Based Parrot AR Drone

Use Your Phone To Control A Banner-Based Parrot AR Drone

By: Joe Berkowitz

Surprise of the day: It appears QR codes have almost justified their existence.

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  • 0 Notes
  • 22 Tweets
  • 6 Likes

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Video Party Demonstrates The Circle Of Life Using Sony Devices And One Continuous Take

Party Demonstrates The Circle Of Life Using Sony Devices And One Continuous Take

By: Joe Berkowitz

Japanese creative collective Party takes its fascination with multiple screens to the next level in its latest ad for Sony.

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  • 0 Notes
  • 11 Tweets
  • 3 Likes
Video Take In 1,000 Works Of Art in 30 Seconds With “ArtCircles”

Take In 1,000 Works Of Art in 30 Seconds With “ArtCircles”

By: Joe Berkowitz

In a video promoting Art.com’s latest app, ArtCircles, an extensive collection of paintings flash by in one continuous thread.

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  • 1 Notes
  • 75 Tweets
  • 61 Likes
Syfy President Dave Howe On How To Capture More Diverse Audiences

Syfy President Dave Howe On How To Capture More Diverse Audiences

By: Ari Karpel

The cable network behind the fantasy hits "Alphas" and "Being Human" has been working to build an audience that looks more like America. Syfy president Dave Howe talks to Co.Create about racial diversity, Lady Gaga, and gender parity in what was once perceived to be a man’s world.

Full Story

  • 2 Notes
  • 49 Tweets
  • 11 Likes
Make A GIF, Win A Pass To Kraftwerk @ MOMA

Make A GIF, Win A Pass To Kraftwerk @ MOMA

By: Teressa Iezzi

You didn't get tickets to the Kraftwerk exhibit at MoMA. Neither did anyone else. Volkswagen and GIFs may be your free pass.

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  • 1 Notes
  • 34 Tweets
  • 9 Likes

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Co.CREATE
Creativity \ Culture \ Commerce

editor:
teressa iezzi

03 / 14 two thousand and twelve
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From the Editor

Hello and thanks for visiting Co.Create. Here, we explore creativity in the converging worlds of branding, entertainment, and tech. If you want to find out more about the site, or wish to submit work or feedback, click here.

Continued

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