Mon, 03/11/2013 | Co.Create: Creativity \ Culture \ Commerce

Steve Jobs Had It Wrong: Why You Should Look To Consumers For Product Innovation

By: Riley Gibson

Napkin Labs’ Riley Gibson discusses the upside of consumers messing with your product.

Gatorade Inserts Itself In Great Moments of Sports History

The latest ad for Gatorade, created by TBWA\Chiat\Day, traces its past all the way back to inception, and looks to the future.

Fans In 50 Countries Catch A Virus From Kaizers Orchestra

By: Christine Champagne

Prior to the release of its latest album, the Norwegian band spread new music through Kaizervirus, an infectious iPhone and Android app.

Heineken Unveils Its New U.S. Bottle With a Case of Déjà Vu

By: Rae Ann Fera

The beer brand’s well-heeled man of the world goes on a global party-hop in support of Heineken’s U.S. long-neck bottle launch.

South By SouthWesteros: “Game of Thrones” Pedicabs Invade Austin

By: Joe Berkowitz

These iron-seated pedicabs, inspired by Game of Thrones, will get you where you’re going in SXSW…as long as you’re not beheaded first.

And the Finalists for MIPTV’s Brand of the Year Award Are…

By: Joe Berkowitz

MIPTV, a tradeshow that draws key figures from the entire TV hemisphere, has announced its finalists for Brand of the Year (with a little help from this year’s chosen curator: Co.Create).

Behind the Dazzling Paper-Theater Title Sequence in “Oz the Great and Powerful”

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Behind the Dazzling Paper-Theater Title Sequence in “Oz the Great and Powerful”

By: Ari Karpel

Garson Yu of Yu & Co. explains how he and his team crafted the movie’s spectacular, old-timey opening credits.

How Deep Sea Fishing Prepares You For Writing

By: Jessica Grose

Linda Greenlaw, the swordfish boat captain made famous in The Perfect Storm, has carved out a second career as an author. With the release of her ninth book, she discusses the rules that govern life at sea and at the keyboard and how hauling lobster traps primes the creative pump.

How Carlton Cuse Went From “Lost” And That Polar Bear To “Bates Motel” And That Psycho

By: Christine Champagne

The former Lost executive producer/writer returns to TV with a contemporary prequel to Psycho that explores how a teenage Norman Bates’s odd relationship with his mother turned him into a serial killer.