In the ad world, acquiring new business is not always the most rational, or effective, process. For agencies, pitching new business is often a drain on resources and morale, and it doesn’t always result in the the best pairing of brand and creative partner. Here, agency players weigh in on where the pain points are and how the process could be changed for the benefit of all parties.
Asking consumers to "contract the rainbow," Skittles’ latest ads are typically bizarre and mildly disturbing.
Cyriak is back--with spiders. So many spiders.
“Come As You Are Portraits” embraces all walks of life--and creates a slightly addictive mix-and-match online game.
The IKEA Beröra kit eliminates the need to choose between warm hands and using a touchscreen device.
Sure, you roll your eyes at the over-parodied meme now. But Barter Books takes us back to how it all got off the ground in the loveliest bookstore you’ve ever seen.
Dollar Shave Club is a real thing. And its CEO made this ad.