Fri, 03/02/2012 | Co.Create: Creativity \ Culture \ Commerce

Portrait Of A Kickstarter Success: “Indie Game: The Movie”

With Sundance success, an HBO deal, and an engaged digital fan base, the directors of "Indie Game: The Movie" represent the new, Kickstarted generation of indie filmmakers.

Chris Meledandri On “The Lorax”

By: David D. Burstein

Dr. Seuss hasn’t had an easy go of it in theaters, or with critics. But "The Lorax" beat all predictions and had the biggest open of 2012 with $70.7 million in weekend box office. Illumination CEO Chris Meledandri talks about how he approached the latest, much discussed, Seuss adaptation, "The Lorax."

Co.Create’s Virtual Panel Discussion On Brand Content Wants You

By: Teressa Iezzi

A few of the country’s top marketers and several leading agency players will be discussing content marketing on March 6. Will you?

Dads In Briefs Make A Solid Case For Investing In An Air Conditioner

By: Joe Berkowitz

BGH’s new ad wants to scare you into buying an air conditioner by presenting "every family’s worst nightmare": dads in briefs.

Watch Cartier’s Two-Years-In-The-Making “Odyssey” Film

By: KC Ifeanyi

Commercial director Bruno Aveillan delivers “L’Odyssée de Cartier,” a stunning spot for Cartier that’s been two years in the making.

Charlie Sheen Stars In DirecTV Spot

By: Joe Berkowitz

Marketers to Charlie Sheen: All is forgiven. Sheen is back in a spot for DirecTV

The Shins Front For Great New Product, Clapping Butter

By: Joe Berkowitz

In a new video created by Funny or Die, The Shins’ James Mercer can’t get his own hands to make the right clapping sound. Luckily, there’s a solution.