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February 17 2012
Red Bull CEO Dietrich Mateschitz On Brand As Media Company

Red Bull CEO Dietrich Mateschitz On Brand As Media Company

By: Teressa Iezzi

Red Bull has done what few other brands have--it’s become a media company. Content arm Red Bull Media House was recently profiled in Fast Company’s Most Innovative Companies issue. Here, Red Bull CEO Dietrich Mateschitz gives his perspective.

Full Story

  • 2 Notes
  • 483 Tweets
  • 90 Likes
Just Your Typical Trackless Roller-Coaster Ride Through Buenos Aires

Just Your Typical Trackless Roller-Coaster Ride Through Buenos Aires

By: Joe Berkowitz

Through some amazing technological sleight of hand, "Inception Park" delivers the roller-coaster ride you’ve always dreamed of.

Full Story

  • 3 Notes
  • 11 Tweets
  • 20 Likes
GoPano, EPIC RED, Tanlines Add Up To 360-Degree Indie Music Experience

GoPano, EPIC RED, Tanlines Add Up To 360-Degree Indie Music Experience

By: KC Ifeanyi

Brooklyn band Tanline’s video for their first single is an innovative experience that you’ll just have to click to believe.

Full Story

  • 0 Notes
  • 8 Tweets
  • 7 Likes
“I’m Here To Snake Your Drain”: Liquid Plumr Double Impact Spot Really Goes There

“I’m Here To Snake Your Drain”: Liquid Plumr Double Impact Spot Really Goes There

By: Teressa Iezzi

It’s not every day that drain cleaner advertising evokes double penetration (or a threesome, or both). But today is one of those days.

Full Story

  • 5 Notes
  • 69 Tweets
  • 42 Likes

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Test Your Eye For Color With ColorShift

Test Your Eye For Color With ColorShift

By: Christine Champagne

An ingenuously simple iPhone/iPad game has players sorting hues.

Full Story

  • 2 Notes
  • 69 Tweets
  • 16 Likes
“Sound of My Voice” Director Reveals Thinking Behind Mysterious 12-Minute Release

Exclusive

“Sound of My Voice” Director Reveals Thinking Behind Mysterious 12-Minute Release

By: Ari Karpel

Writer-director Zal Batmanglij talks to Co.Create about Fox Searchlight's decision to stream the first 12 minutes of his debut film, "Sound of My Voice."

Full Story

  • 2 Notes
  • 13 Tweets
  • 7 Likes
Square Enix: A Tale Of Two Gaming Cultures

Creative Cultures

Square Enix: A Tale Of Two Gaming Cultures

By: Susan Karlin

For two years, Square Enix North America CEO Mike Fischer has been bridging the East-West cultures between Square Enix’s Japanese headquarters and its studios in Europe and North America, while carving a niche in new gaming genres and platforms. His ideas are starting to come to market, from even the unlikeliest of places--like tackle shops.

Full Story

  • 13 Notes
  • 45 Tweets
  • 30 Likes

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Co.CREATE
Creativity \ Culture \ Commerce

editor:
teressa iezzi

02 / 17 two thousand and twelve
Editor's Picks
  • Hyundai’s Suicide Play And 9 Other Amazing Lapses Of Creative Judgement

    Hyundai’s Suicide Play And 9 Other Amazing Lapses Of Creative Judgement

  • Innovation Through Improvisation: How “Key & Peele” Busted The Formula And Created Something New

    Innovation Through Improvisation: How “Key & Peele” Busted The Formula And Created Something New

  • Behold The Face Of America: A Photographic Tribute To McDonald’s Customers

    Behold The Face Of America: A Photographic Tribute To McDonald’s Customers

ADVERTISEMENT

Industry POV
  • Why Every Ad Agency Should Have A Customer Experience Unit

    Why Every Ad Agency Should Have A Customer Experience Unit

  • 5 Things You Should Be Doing With Mobile And Data Right Now

    5 Things You Should Be Doing With Mobile And Data Right Now

  • What 3-D Printing Means To The Future Of Advertising

    What 3-D Printing Means To The Future Of Advertising

From the Editor

Hello and thanks for visiting Co.Create. Here, we explore creativity in the converging worlds of branding, entertainment, and tech. If you want to find out more about the site, or wish to submit work or feedback, click here.

Continued

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