Industry POV
We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity
By: Douglas Van Praet
Douglas Van Praet argues marketers should focus less on conquest and more on unleashing the imagination of creators and customers.
Zach Galifianakis Back Between Two Ferns With Oscars Special
By: Joe Berkowitz
Branching out from the typical one-guest format, Zach Galifianakis’ latest installment of "Between Two Ferns" includes five Oscar-nominated guests.
Lurpak’s Got A Perfect Message For Cold Winter Days
By: Teressa Iezzi
You don’t win friends (or build civilizations) with salad.
What’s It Like To Be A Rat? This New Experiment May Let Us Know
By: Jennifer Miller
New research is allowing humans and rats to swap perspectives, at least virtually.
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Justin Timberlake’s Bud Light Platinum Ad
By: Joe Berkowitz
During the Grammys, Bud Light Platinum debuted an ad featuring the brand’s new creative director, Justin Timberlake.
Laughing About Mental Illness With Maria Bamford
By: Jessica Grose
Maria Bamford’s new standup show "The Special Special Special" takes an uncomfortably funny approach to a tough topic.
Sniffing Opportunity, Ad Guys Bring Manly Scents To The Air Freshener Market
Draftfcb Chicago has an aromatic new entry into the agency IP game, Archer Air Superiority room spray.
