How To Keep A Brand Alive From The Creators And Cast Of “The Walking Dead”

How To Keep A Brand Alive From The Creators And Cast Of “The Walking Dead”

The Walking Dead emerged from the loss of Frank Darabont and rumored budget cuts to shatter cable rating records. But how it achieved that involved a stellar business model for staying true to company vision, while engaging staff and customers in the end product. Show producers Glen Mazzara, Greg Nicotero, Robert Kirkman, and Gale Anne Hurd and stars Steve Yeun, Norman Reedus, and Melissa McBride talk about the resurrection of the Dead.

Master Class: How To Make A Great Commercial (Part Two)

Master Class

Master Class: How To Make A Great Commercial (Part Two)

This is the first in a new Co.Create series called Master Class wherein top talents from various creative fields explain, in detail, how they do what they do. Post Super Bowl XLVI is a great time for Co.Create’s first Master Class: How To Make A Great Commercial. An in depth, step-by-step look at how to conceive, develop and produce a spot, from one of the art form’s top names, Gerry Graf. This is Part Two.