Chrysler sneaks up on Super Bowl viewers and delivers a knockout with "It’s Halftime in America." That spot tops our list of the best of Super Bowl XLVI.
The numbers are in and this year’s Super Bowl generated record-breaking numbers in social media comments. Bluefin Labs shares its data on which ads sparked the most conversations.
Once again, ads from the Doritos "Crash The Super Bowl" contest have appeared atop the post-game rankings of audience favorites. This weekend in Indianapolis, Fast Company’s Jason Feifer spent some time with those behind the consumer-generated entries to find out why this contest churns out champions.
Shazam was a major player in Super Bowl XLVI. Here, CEO Andrew Fisher runs through what we can all learn from the company’s first time at the show.
As he prepares for the debut of Netflix’s first original series, "Lilyhammer," the company’s chief content officer Ted Sarandos talks about its "different flavors" of release and reliance on algorithms over hype.
Brand Bowl 2012 measures ad buzz on Twitter in real time; finds that Doritos, H&M, and Chrysler had the right stuff. Not so much GoDaddy.com.
See all the spots from the game. Also: insight from creators on some of the game’s biggest ads, the social media strategy, and more.
Fast Company’s Jason Feifer, in Indianapolis for Super Bowl XLVI, gets an inside look at sports beverage brand Gatorade’s on-site athletic testing facility. On the Friday before the game, Feifer spoke with the company’s president and CMO, Sarah Robb O’Hagan about the Gatorade Sports Science Institute and winning from within.