Big, emotional stories, and a tuned-in social media response, win the big game.
You don’t want to be traded to Humphries.
Look closer at that person on the side of the road, directing drivers to stop at a nearby Little Caesars. It might not be a person at all.
An overnight study from the Mobile Marketing Association and Session M reveals some surprising data about second screen usage during the big game.
In an ad that played in only a few select markets during the Super Bowl, Will Ferrell reprised his role as Old Milwaukee pitchman.
Taco Bell’s "Viva Young" was most re-watched, and the pre-game preview trend has no impact on broadcast viewing, according to TiVo.
Not that we’re complaining.