The one-of-a-kind Icelandic singer performs the first of 10 live versions of her album/interactive app suite tonight in at the New York Hall of Science in Queens. We talked to her about Biophilia's inception, it’s evolution, and where, if anywhere, it will end.
In this three-part series, Co.Create looks at the world of social TV. Last time, we looked at five of the show-agnostic apps that are helping define this space. Here, we take a more property-specific angle, checking in with the content creators who are building bespoke apps and, in some cases, building social interaction into the very fabric of the shows.
The “Paranormal Activity” creator talks about teaming with Steven Spielberg to produce a TV-based freakfest, "The River."
Corning Gorilla Glass, once a (literally) invisible player in the mobile and tech space, has been working to build its brand and its consumer profile. The company has just released a big-budget, effects-heavy film showcasing the potential of the wonder glass. But there’s not a gorilla--or a Super Bowl media buy--in sight.
In this Super Bowl ad, the E*Trade Baby shares his collected wisdom with a new father, and says hello to a little friend.
In launching its new Dairy Milk Bubbly, Cadbury is centering a social media and experiential campaign around Joyville--an imaginary wonderland where its chocolate comes from.
Frito-Lay Chief Marketing Officer, Ann Mukherjee, outlines some lessons from the Doritos "Crash The Super Bowl" campaign and from going all-in on consumer-generated marketing.