Super Bowl XLVI
Inside Volkswagen’s Super Bowl XLVI Ad: Canine Cuteness Meets Star Wars
By: Joe Berkowitz
Volkswagen and agency Deutsch L.A. are in the somewhat unenviable position of having to follow up a beloved Super Bowl (and viral) blockbuster. VW’s Vice President and Chief Product and Marketing Officer, Tim Mahoney, and Deutsch Chief Creative Officer Mark Hunter talk about how they approached this year’s Super challenge.

















