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February 01 2012
Inside Volkswagen’s Super Bowl XLVI Ad: Canine Cuteness Meets Star Wars

Super Bowl XLVI

Inside Volkswagen’s Super Bowl XLVI Ad: Canine Cuteness Meets Star Wars

By: Joe Berkowitz

Volkswagen and agency Deutsch L.A. are in the somewhat unenviable position of having to follow up a beloved Super Bowl (and viral) blockbuster. VW’s Vice President and Chief Product and Marketing Officer, Tim Mahoney, and Deutsch Chief Creative Officer Mark Hunter talk about how they approached this year’s Super challenge.

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  • 8 Notes
  • 163 Tweets
  • 95 Likes
Video How Many Hours Worth Of Adriana Lima Waving A Flag Can You Handle?

How Many Hours Worth Of Adriana Lima Waving A Flag Can You Handle?

By: Joe Berkowitz

If the answer is "five," then today is your lucky day, and possibly tomorrow too.

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  • 0 Notes
  • 6 Tweets
  • 2 Likes
An 1884 Classic Reimagined For the 2012 Olympics

An 1884 Classic Reimagined For the 2012 Olympics

By: Teressa Iezzi

Does the image above remind you of anything?

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  • 0 Notes
  • 0 Tweets
  • 0 Likes
The Race For The Second Screen: 5 Apps That Are Shaping Social TV

The Race For The Second Screen: 5 Apps That Are Shaping Social TV

By: Jim Hanas

Co-viewing. Back channeling. Checking in. Double- or triple-screening. Layered content. The increasing symbiosis between good old traditional TV and the social world will be one of the most interesting media trends to watch this year. In this three-part series, Co.Create looks at the world of social TV from a few different angles. First up: the apps.

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  • 16 Notes
  • 322 Tweets
  • 45 Likes

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Video Children Create New Designs For A Famous Chair… With Their Brainwaves

Children Create New Designs For A Famous Chair… With Their Brainwaves

By: Joe Berkowitz

The Brain Design project demonstrates the concentration-enhancing power of Variable Balans chairs, by harnessing the brain activity of children as they use them (the chairs).

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  • 0 Notes
  • 4 Tweets
  • 3 Likes
From An iPhone-Powered Jump Rope To Kinect Russian Roulette: Art Hack Day Melds Tech And Creativity

From An iPhone-Powered Jump Rope To Kinect Russian Roulette: Art Hack Day Melds Tech And Creativity

By: Jed Lipinski

Top talent from the creative tech space--including Theo Watson, the Canv.as team, and Casey Pugh--explore the future of art at Art Hack Day.

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  • 1 Notes
  • 37 Tweets
  • 4 Likes
This Is An Ad For Medical Clowns

This Is An Ad For Medical Clowns

By: Teressa Iezzi

Your last doctor? No, the Patch Adamses of Israel.

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  • 0 Notes
  • 5 Tweets
  • 0 Likes

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Co.CREATE
Creativity \ Culture \ Commerce

editor:
teressa iezzi

02 / 01 two thousand and twelve
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    Work Mode: From Beethoven To Woody Allen—The Daily Rituals Of The World’s Most Creative People And What You Can Learn From Them

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    How To Be Prolific: Guidelines For Getting It Done From Joss Whedon

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Industry POV
  • What 3-D Printing Means To The Future Of Advertising

    What 3-D Printing Means To The Future Of Advertising

  • The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

    The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

  • 5 Principles of Convergence: How To Work Better At The Intersection Of Tech, Creativity, And Media

    5 Principles of Convergence: How To Work Better At The Intersection Of Tech, Creativity, And Media

From the Editor

Hello and thanks for visiting Co.Create. Here, we explore creativity in the converging worlds of branding, entertainment, and tech. If you want to find out more about the site, or wish to submit work or feedback, click here.

Continued

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