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Monday, January 28
How A Cell Phone Played A Major Role In Sundance’s Biggest Hit, “Fruitvale”

How A Cell Phone Played A Major Role In Sundance’s Biggest Hit, “Fruitvale”

By: Steve Ramos

Ryan Coogler, Director of Sundance’s breakout hit, "Fruitvale," casts a cell phone as a major character in his riveting story.

Full Story

  • 0 Notes
  • 106 Tweets
  • 47 Likes
Axe Showcases Pulling Power Of Astronauts In Super Bowl Campaign
LifeguardFiremanBuzz AldrinView Slideshow

Super Bowl XLVII

Axe Showcases Pulling Power Of Astronauts In Super Bowl Campaign

By: Teressa Iezzi

Nothing beats an astronaut, and by astronaut we mean a bro who wins a trip to space via Axe.

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  • 1 Notes
  • 41 Tweets
  • 62 Likes
Video Super Bowl XLVII: Audi “Prom (Worth It)”

Super Bowl XLVII

Super Bowl XLVII: Audi “Prom (Worth It)”

By: Joe Berkowitz

In Audi’s ad for the Super Bowl, a young man is inspired to great heights of bravery by his father’s car--perhaps to his own peril.

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  • 2 Notes
  • 228 Tweets
  • 77 Likes
Video Office Drones Get Happy The Jimmy Cliff Way for Volkswagen Super Bowl Spot

Super Bowl XLVII

Office Drones Get Happy The Jimmy Cliff Way for Volkswagen Super Bowl Spot

By: Joe Berkowitz

In an ad set to air on the day of the Super Bowl, one office worker’s Volkswagen-inspired reggae affectation proves infectious.

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  • 0 Notes
  • 48 Tweets
  • 0 Likes
The Trailblazer: Meet The Brit Behind Sundance Channel’s Push Into Scripted Series

The Trailblazer: Meet The Brit Behind Sundance Channel’s Push Into Scripted Series

By: Christine Champagne

With the Jane Campion mini-series Top of the Lake and Rectify, the network’s first wholly owned scripted series, debuting in the coming months, Sundance Channel’s EVP/GM Sarah Barnett is well on her way to making a network once known for indie film a destination for original television drama.

Full Story

  • 0 Notes
  • 48 Tweets
  • 10 Likes

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Century 21 Thaws Groom’s Cold Feet in Super Bowl Spot
View Slideshow

Super Bowl XLVII

Century 21 Thaws Groom’s Cold Feet in Super Bowl Spot

By: Joe Berkowitz

In one of four Century 21 game day ads, the prospect of living with his soon-to-be-wife’s family sends a man into shock. Good thing a real estate agent is standing by.

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  • 0 Notes
  • 56 Tweets
  • 3 Likes
Video YouTube Tantrum Throwers And Crybabies Get Happy For Volkswagen

Super Bowl XLVII

YouTube Tantrum Throwers And Crybabies Get Happy For Volkswagen

By: Christine Champagne

It’s all sunshine and rainbows for the Internet’s most famous cranks in “Sunny Side,” a pre-Super Bowl spot released on YouTube.

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  • 0 Notes
  • 46 Tweets
  • 24 Likes
“Fruitvale” Director Ryan Coogler on How To Make a Sundance Fan Favorite and Be the Next “Beasts”

“Fruitvale” Director Ryan Coogler on How To Make a Sundance Fan Favorite and Be the Next “Beasts”

By: Steve Ramos

Hint: Don’t worry about making sales at Sundance; make an amazing film.

Full Story

  • 0 Notes
  • 82 Tweets
  • 158 Likes
Short Story Shorter: The Most Creative Uses Of Vine (So Far)

Short Story Shorter: The Most Creative Uses Of Vine (So Far)

By: Co.Create Staff

Can you tell a story in 6 seconds? A look at the tiny creations of the individual and brand users of Vine so far suggests… maybe.

Full Story

  • 1 Notes
  • 530 Tweets
  • 191 Likes

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Co.CREATE
Creativity \ Culture \ Commerce

editor:
teressa iezzi

01 / 28 two thousand and thirteen
Editor's Picks
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    How Coca-Cola Used Vending Machines To Try And Unite The People Of India And Pakistan

  • From Beethoven To Woody Allen—The Daily Rituals Of The World’s Most Creative People And What You Can Learn From Them

    Work Mode: From Beethoven To Woody Allen—The Daily Rituals Of The World’s Most Creative People And What You Can Learn From Them

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Industry POV
  • The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

    The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

  • 5 Things You Should Be Doing With Mobile And Data Right Now

    5 Things You Should Be Doing With Mobile And Data Right Now

  • What 3-D Printing Means To The Future Of Advertising

    What 3-D Printing Means To The Future Of Advertising

From the Editor

Hello and thanks for visiting Co.Create. Here, we explore creativity in the converging worlds of branding, entertainment, and tech. If you want to find out more about the site, or wish to submit work or feedback, click here.

Continued

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