JC Penney Just Says No To The Status Quo With New Campaign
By: Teressa Iezzi
JC Penney launches a new campaign to mark a major brand reinvention.
“The Great American Cereal Book” Takes Us Back
By: Teressa Iezzi
A trip through sweet, surreal cereal history.
Bernas Makes Over-the-Top Plea for Family Togetherness, Rice Consumption
By: Joe Berkowitz
In this soap operatic ad, a family in crisis due to emotional distance (and also construction site accidents) learns the healing power of rice.
Super Bowl XLVI
Making A Super Bowl Spot: Audi Burns Vampire Culture, Demonstrates Headlights In Super Bowl Ad
By: Teressa Iezzi
Audi takes a poke at an overexposed cultural phenomenon in its Super Bowl ad and held a contest for fans to "unlock" the spot. Audi CMO Scott Keogh talks about the spot and why the Super Bowl is a good buy for the brand and creative director Erich Pfeifer talks about the making of the campaign.
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Super Bowl XLVI
Coca-Cola’s Polar Bears Return For Super Bowl, Interact With On-Screen Action
By: Joe Berkowitz
The Coca-Cola Polar Bears will be making a splash in this year’s Super Bowl, watching the game along with fans via Facebook.
Gamers Hear Call of Duty From Amnesty International
By: Teressa Iezzi
An Amnesty-branded mod for Call of Duty lets an army of gamers rescue hostages in-game and, indirectly, IRL.
Wilco And Popeye—Together At Last
By: Teressa Iezzi
Jeff Tweedy vies for Olive Oyl’s affections in Wilco’s animated Popeye video.
