Makers: A New Doc Tells The Story of the Women Who Make America
By: Paula Bernstein
"Makers: Women Who Make America," a new documentary about the women’s movement, evolved out of a website featuring women’s stories.
Super Bowl XLVII
No Polar Bears, But A Role For The Audience In Coca-Cola’s Super Bowl Campaign
Coke launches an integrated campaign full of cowboys, showgirls and badlanders that takes the second-screen experience to a new level.
Super Bowl XLVII
Skechers Promises Heated Cheetah-Racing Action In A Super Bowl Teaser
By: Joe Berkowitz
A teaser for Skechers’s Super Bowl spot lets the cheetah out of the bag.
Super Bowl XLVII
Target Sits Out Super Bowl Again; Launches Mobile Game Instead
By: Joe Berkowitz
Rather than spend exorbitant sums on a Super Bowl ad, Target is buying into the big game with a little game of its own--a mobile app called Snack Bowl.
Audi Canada Reinvents the Test Drive With… Slot-Car Racing
By: Rae Ann Fera
To provide an unexpected demo of the A4 Quattro’s handling abilities, Audi and agency Zulu Alpha Kilo set up an iPad-controlled slot car race in Toronto’s financial district.
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This Santigold Video For Lena Dunham’s “Girls” Delivers Just What It Promises
By: Joe Berkowitz
Girls. Lots of them. All ages, shapes, sizes. With attitude to spare.
Furniture You Can Play: These Musical Instruments Augur The Future of Sound Architecture
By: Lydia Dishman
Functional, polyrhythmic instruments have a commercial application, according to artist/musician Ed Potokar. Just listen.
Stay Put, Stay Warm, And Watch 12 Hot Sundance Shorts
By: Joe Berkowitz
The Screening Room channel on YouTube is giving those of us who can’t make it out to Park City a selection of 12 shorts screening at the Sundance Film Festival.
A Big Booking Campaign Breaks in the U.S. For Booking.com
By: Teressa Iezzi
A new brand campaign emphasizes the importance of getting booking right when it comes to your holiday accommodations.
New Series “Cult” And “The Following” Show The Dark Side Of Social Media
By: Hugh Hart
Forget fake girlfriends--two new series depict how social media can enable real anti-social behavior.
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